Released on: September 24, 2008, 10:58 am

Press Release Author: Ellispe Fitness

Industry: Healthcare

Press Release Summary: Ellipse studios provide nutrition and weight loss programs,
personal wellness and lifestyle coaching, and bootcamp, interval training,
kickboxing and resistance classes only.

Press Release Body: ELLIPSE FITNESS is opening its first location in Oakville, MO
with plans to open 30 more studios in the Greater St. Louis MO-IL area within the
next 5 years. Headquartered in Appleton WI, the co-founders of the Ellipse System
and owners of Ellipse Management Inc. are Lisa Welko and Shana Conradt, the first
women owners of a national health club franchise.

Ellipse studios provide nutrition and weight loss programs, personal wellness and
lifestyle coaching, and bootcamp, interval training, kickboxing and resistance
classes only. Ellipse is truly a niche franchise and is the first of its kind in the
fitness industry, in part due to its classes only concept which dramatically
increases camaraderie and, in turn, member retention, a critical success factor in
the industry.

Ellipse Fitness studios are much smaller than conventional gyms consisting mainly of
one large room for daily scheduled classes. Start up and operational costs are
greatly reduced since there are no weightlifting machines or cardio equipment.
Members get much more attention than at a typical gym due to personal training,
which we provide in a group atmosphere, this results in higher membership fees and a
potentially more profitable business model.

Hundreds of women, as well as men, have lost weight, learned healthier eating
habits, became stronger, and experienced health altering body fat composition
changes. Member retention rate is greater than 80% because of Ellipse’s “people
need people” mentality. An Ellipse staff member will even contact a member who has
missed class more than 3-4 days in a row.

"In a world otherwise saturated with fitness concepts that don't work, this one
works," said Eric Riess, a St. Louis lawyer who specializes in franchising and is
helping Welko and Conradt market their business. "It's a little bit of personal
training and a little bit of boot camp. They'll make you do the routine. And the
reason people are willing to pay a little more is because they get something out of
it. A lot of people have tried the $30-a-month clubs and found that they got nothing
out of it."

Riess said the chain's "Victory over Violence" campaign to raise money for
domestic-abuse shelters is indicative of owners "who really get ‘it’. They're
socially conscious, and love and understand the fitness business.”

Ellipse Fitness is at a crossroads in its development in that it has successfully
created and built a company owned operation in Appleton, WI which continues to
thrive while having also taken that concept and successfully sold and developed
franchises in central Wisconsin around Appleton. Ellipse is now prepared for a more
aggressive wave of franchise growth by committing to expansion on a larger scale
throughout the rest of Wisconsin and Missouri prior to launching broader expansion,
later in 2009 and 2010, into the rest of the Midwest, U.S. and international
markets.

For Ellipse Fitness franchise opportunities visit ellipsefitness.com.

Web Site: http://www.ellipsefitness.com

Contact Details: 1200 N. Mayflower Drive
Appleton, WI 54913
Phone: (920) 882-9450
tammy@virtualtech.com